What the SEO Audit Can Include
The SEO audit is a customized engagement designed to meet your specific business goals, not a rigid one-size-fits-all package. We look specifically at the areas that impact your unique growth opportunities.
Technical SEO Analysis
- Crawlability and indexation review
- Site architecture and internal linking
- Core Web Vitals and page speed performance
- Mobile-friendliness and responsive design
- Structured data and Schema mapping
- Security and HTTPS configuration
- URL structure and redirect mapping
On-Page SEO Review
- Metadata optimization (Titles and Descriptions)
- Header tag (H1–H3) hierarchy
- Image ALT text and optimization
- Keyword density and semantic relevance
- User experience (UX) and engagement signals
Content and Opportunity Analysis
- Content quality and uniqueness assessment
- Mapping content to search intent
- Content gap analysis versus competitors
- Cannibalization and thin content review
- Identification of high-potential conversion pages
Local SEO Analysis
- Google Business Profile (GBP) health check
- Local citation and directory consistency
- Multi-location structure and landing pages
- Local keyword positioning and map pack visibility
- Review strategy and reputation signals
AI Search Readiness
- Assessment of citation possibility in AI answers
- Evaluation of entity clarity and brand authority
- Schema markup for AI platforms
- Natural language processing (NLP) alignment review
- AI-search result sentiment analysis
Analytics and Performance Review
- Google Analytics (GA4) setup verification
- Search Console health and error monitoring
- Conversion tracking and attribution review
- Keyword ranking and traffic trend analysis
- Custom dashboard and reporting alignment
The Real SEO Consulting Audit Process
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Discovery
Understand the business, audience, services, website history and growth priorities.
Access and Data Collection
Technical and Content Analysis
Competitive and AI Visibility Review
Prioritization
Review the website, analytics, search performance and available business data.
Crawl the site and evaluate technical health, content quality, architecture and search intent.
Organize findings by impact, urgency, effort and business relevance.
Roadmap and Walkthrough
Assess competitor performance, search-result visibility and AI-search positioning.
Deliver the recommendations and explain the clearest path forward.
Who This Service Is Best For
Businesses without a documented SEO strategy
Websites experiencing declining organic performance
Companies preparing for a redesign or migration
Organizations with limited internal SEO expertise
Marketing teams needing an independent second opinion
Businesses evaluating an existing agency or vendor
Multi-location companies with inconsistent local performance
Companies seeking better visibility across Google and AI platforms
Expected Business Value
An SEO audit provides the strategic foundation needed to turn technical issues into competitive advantages. By identifying and prioritizing the highest-impact opportunities, we help your business achieve better content alignment, stronger technical health, and improved readiness for the future of search. The result is a more efficient use of your development and content resources, leading to identification of missed lead opportunities and protection of your brand's authority during critical shifts like migrations or AI-driven search expansions.
Frequently Asked Questions
What is included in an SEO audit?
A comprehensive review of technical health, content quality, local visibility, and AI-search readiness, resulting in a prioritized roadmap.
How long does an SEO audit take?
Typically, a full audit takes between 1 to 2 weeks depending on the site's complexity and depth of analysis.
What access will you need?
I require access to Google Search Console, Google Analytics, and occasionally your CMS or server for deeper technical analysis.
Related Services
Not Sure What Is Holding Your Website Back?
Share your website, current challenges and business priorities. I’ll review the information and determine whether an SEO audit is the right next step.
Tell me what is not working, what you have already tried and what you need help solving.